Posted: March 9, 2020 in Matthew, Matthew 21
Tags: , ,
Marketing Graph © Image by Ross Cochrane using Blender 2.8 and GetPaint.net


MARKETING MANAGER: You want to mess up everything you’ve worked so hard for? You want to position yourself to lose your credibility? Here are proven strategies from Jesus in the Bible for WHAT NOT TO DO if you want to market yourself successfully and effectively:

Think about it. Jesus certainly didn’t Market His brand well. Once, He even suggested to a rich young ruler who wanted to follow Him, “…go and sell all your possessions and give the money to the poor, and you will have treasure in heaven. Then come, follow Me” (Matthew 19:21 NLT).

He mixed with the “wrong” people – beggars, and sick people and even prostitutes. Yes, you need to help these people, but you don’t get a good reputation for your business by making them your target group.  

And Jesus was effectively homeless. One time when someone wanted to be His follower, He said “Foxes have dens to live in, and birds have nests, but the Son of Man has no place even to lay His head” (Matthew 8:20 (NLT2). 

He could have started a big medical business but didn’t. Yes, He spoke to and catered for some big crowds but had rather radical ideas. He got leaders in the community off-side with Him. He spoke in obscure riddles and often refused to explain Himself.

Yes, His name is a household word today, Christian or not, but He could be so much more popular today if He had been wiser with His marketing strategy. Jesus made some big mistakes in Marketing. 

FOLLOWER OF CHRIST: But Jesus wasn’t interested in Marketing Himself. He wasn’t a CEO of a company or trying to get followers on Facebook.

MARKETING MANAGER: Exactly my point! Jesus has much to teach us about what not to do if you want to Market yourself. He would be crucified in the business world today.

FOLLOWER OF CHRIST: That’s not funny! Jesus was crucified literally. He died for our sins and…

MARKETING MANAGER: Yes, yes. And if He had taken more interest in Marketing Himself He could have avoided all that, and would still be popular today. Let’s face it, He made some big mistakes.

FOLLOWER OF CHRIST: Mistakes? What mistakes? Jesus doesn’t make mistakes!

MARKETING MANAGER: Well, let’s start with a key mistake. Here’s what NOT TO DO in Marketing yourself.


Jesus did miracles. That’s got to be His key niche marketing tool to identify Him as exercising the power of God, as the Messiah. But Jesus constantly messed up His opportunities. 

He often did miracles simply because He had compassion on people and asked them not to tell people about what happened. When a little girl was healed (literally raised from the dead) in Luke 8:56 (NLT) “her parents were overwhelmed, but Jesus insisted that they not tell anyone what had happened”.

You want to mess up big time in marketing? – Don’t let people know your talents and passions. Don’t let people know about your interests and the creative and unique things you do. 

Jesus instructed several people whom He had healed to “tell no-one what was done to you”. He missed the opportunity for His niche market. He refused to grow His reputation. Marketing the Messiah was obviously something He knew nothing about. 

If only I had been one of His disciples, I could have saved Him.

FOLLOWER OF CHRIST: You really don’t get it, do you? You couldn’t save Him. He came to save you. Miracles were not Jesus’ key niche marketing tool. Unfortunately, sometimes His miracles interfered with proclaiming the good news that you can be forgiven of your sins and born again spiritually.  Once, when He healed a man with leprosy, Jesus told Him not to tell others. In Mark 1:40-45 (NLT2) it says “But the man went and spread the word, proclaiming to everyone what had happened. As a result, large crowds soon surrounded Jesus, and He couldn’t publicly enter a town anywhere. He had to stay out in the secluded places, but people from everywhere kept coming to Him.” Millions of people still need to know Christ personally, but He wasn’t interested in your marketing strategies.

MARKETING MANAGER: Exactly! He missed His opportunities to be popular and create His niche market. Let me tell you the second mistake He made…

FOLLOWER OF CHRIST: I’m sorry, but we’ll have to continue this conversation later. 

MARKETING MANAGER: Good. I am so pleased you want to continue our conversation. I will look forward to Part 2 of WHAT NOT TO DO WHEN MARKETING YOURSELF

Pastor Ross

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