Matthew 21:7-11 – WHAT NOT TO DO WHEN MARKETING YOURSELF (Part 2)

Posted: March 15, 2020 in Matthew, Matthew 21
Tags: , , , , ,

Matthew 21:7-11 – WHAT NOT TO DO WHEN MARKETING YOURSELF (Part 2)

Last time…

MARKETING MANAGER: You want to mess up everything you’ve worked so hard for? You want to position yourself to lose your credibility? Here are proven strategies from Jesus in the Bible for WHAT NOT TO DO if you want to market yourself successfully and effectively:

Think about it. Jesus certainly didn’t Market His brand well.

CHRIST FOLLOWER: But Jesus wasn’t interested in Marketing Himself. He wasn’t a CEO of a company or trying to get followers on Facebook. Millions of people still need to know Christ personally, but He wasn’t interested in your marketing strategies….

MARKETING MANAGER: Exactly! He missed His opportunities to be popular and create His niche market. I’ve already told you His first mistake

1. REFUSE TO LET PEOPLE KNOW WHO YOU ARE. 

Let me tell you the second mistake He made…

2. DON’T TAKE FULL ADVANTAGE OF THE PLATFORM YOU HAVE BEEN GIVEN

Having a platform is important so when the opportunity comes, take advantage of the moment. In Matthew 21:7-11, in the middle of a huge crowd who were in Jerusalem, where He could have gained many followers, Jesus rides in on a humble donkey and misses His opportunity to Market Himself again. 

Yes, some of the crowd respond to Him, mostly children it seems, but He could have made a huge entrance and touched the lives of everyone in Jerusalem that day, if He had only chosen a huge white horse and perhaps even a chariot instead of a donkey. The horse and the chariot were suggestive of power and influence, but the donkey is a pathetic way to ride into town. This is not a triumphal entry. It is a triumphal failure to market yourself well. 

CHRIST FOLLOWER: Now wait a minute. Let’s get the story straight. It wasn’t a pathetic way to enter Jerusalem, but a humble way to ride into town. The donkey was regarded as a symbol of peace. Jesus is called the prince of peace (Isaiah 9:6). He came to bring Peace with God and peace with our neighbours. 

Romans 5:1 (NLT) says, “Therefore, since we have been made right in God’s sight by faith, we have peace with God because of what Jesus Christ our Lord has done for us.”

If Jesus rode in on a white war horse it would be a deliberate and antagonistic sign of rebellion against Caesar and the Romans would have arrested Him immediately. 

500 years before this event, Zechariah the prophet declared that God would one day send His King. Zechariah 9:9 (NLT) says, “Rejoice, O people of Zion! Shout in triumph, O people of Jerusalem! Look, your king is coming to you. He is righteous and victorious, yet He is humble, riding on a donkey— riding on a donkey’s colt.” The Jews regarded the passage as Messianic (Edersheim). 

Perhaps the most honoured that day was the donkey. The unbroken donkey. Somehow the touch of the Masters hand enables that which is unbroken to be at peace. Jesus has the ability to bring peace to the wildness of an unridden donkey and to give purpose and direction to untamed hearts.

The greatest triumph of aggressive warfare is insignificant compared to the grace and peace that rode in on a donkey that day. He had all the authority of the King of kings but had the heart of the Prince of Peace. He had a servant heart. He was a true king – a Shepherd of the people. 

MARKETING MANAGER: That may be true but let me tell you about His third mistake…. 

CHRIST FOLLOWER: This conversation will have to resume later. I have to go.

MARKETING MANAGER: I look forward to part 3 of our conversation about WHAT NOT TO DO WHEN MARKETING YOURSELF (Part 3)

Pastor Ross

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