Posted: March 21, 2020 in Matthew, Matthew 21
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Hope like an Anchor © Image created by Ross Cochrane using Blender 2.8 and


On the train the Marketing Manager and the Christ Follower resume their conversation. Previously…

MARKETING MANAGER: We can learn a lot about what not to do in Marketing from Jesus. He made so many mistakes.

CHRIST FOLLOWER: I’m sorry but it is you who are mistaken. Jesus wasn’t interested in Marketing Himself. He wasn’t a CEO of a company or trying to get followers on Facebook. Millions of people still need to know Christ personally, but He wasn’t interested in your marketing strategies….

MARKETING MANAGER: Exactly! He missed His opportunities to be popular and create His niche market. I’ve already told you His first 2 mistakes



And now thirdly


In Luke 19:41-44 (NLT) it says that  “… as they came closer to Jerusalem and Jesus saw the city ahead, He began to weep. “How I wish today that you of all people would understand the way to peace. But now it is too late, and peace is hidden from your eyes. Before long your enemies will build ramparts against your walls and encircle you and close in on you from every side. They will crush you into the ground, and your children with you. Your enemies will not leave a single stone in place, because you did not accept your opportunity for salvation.”

Luke 19 just proves my point. You don’t send out a tweet like that if you want to market yourself. You don’t tell people that it’s too late for them. Jesus obviously didn’t believe in Jerusalem. How could Jerusalem believe in Him? He thought there was no hope for them.

CHRIST FOLLOWER: Now wait a minute. Jesus was their only hope and they missed it! So have you. Magnificent Jerusalem! Beautiful to behold as a city of spires was spiritually falling apart as if moved by an unseen earthquake of souls. 

When even God weeps over a city… what hope is left but Christ Himself? What dissonance existed between such an outward wonder of the world that was Jerusalem and the corrupted, crumbling hearts of people. 

Within 50 years this outward magnificence would be razed to the ground and reflect more accurately the bereft state of its people. And by then the spiritual hope of a nation depended not on city spires or a temple or even a Roman emperor but upon a simple faith in what Christ, the King of kings had accomplished on the Cross. The true rebuilding of a city could only take place spiritually and by personal choice to find their hope in Christ.

MARKETING MANAGER: There. Now we are getting somewhere! People need to know that angle about Jesus being their hope. That’s a nice catch-phrase by the way, “Jesus, the hope of humanity”. But to get it across involves marketing yourself! And that’s what He failed to do. You need a niche market, which He had with His miracles and an audience to gain popularity, even celebrity status.

CHRIST FOLLOWER: Jesus raised Lazarus from the dead after 3 days in a tomb. You don’t do that without gaining celebrity status and people came out of the woodwork to see Him and Lazarus, (John 12:9). Due to the Sabbath (Saturday) they gathered either that evening or the next morning. 

Not only that but there were already about 2.5 million people in Jerusalem for the Festival of the Passover (Josephus). That’s when Jesus acquires a donkey on which He rides into Jerusalem on Palm Sunday. Matthew 21:9 (NLT) says, “Jesus was in the center of the procession, and the people all around Him were shouting, “Praise God for the Son of David! Blessings on the One who comes in the name of the Lord! Praise God in highest heaven!” 

Many people recognised Jesus as the promised Messiah and King. That’s why they stripped off their cloaks and spread palm branches out on the roadway before Him. This was how you honoured a king. . 

Crowds of people shouted out “Hosanna” which means save now, or save, we pray. They shouted that He was “the Son of David” which was the title for the Messiah. But they, like you, missed the point of what Jesus came to do.

MARKETING MANAGER: Exactly! They missed the point. You see? He had it all and because He failed to Market Himself well, within a week, He lost it all. In fact by the end of this week, because of His failure in Marketing Himself, He lost His life. Such a tumultuous mix of praise at the beginning of that week gave way to abuse from the crowd at it’s end. The praises of Hosanah! (Save now!) would soon give way to Crucify Him! … I could have saved Him. 

CHRIST FOLLOWER: (Shakes head with a look of frustration and pity) You could not have saved Him. Don’t you understand, He came to save you, spiritually, when you place your trust in Him. 

MARKETING MANAGER: Which leads me to His 4th Mistake… 

CHRIST FOLLOWER: I’m sorry. This is my stop. We will have to resume this conversation at a later time.

MARKETING MANAGER: I will look forward to sharing more about what Jesus teaches us in  WHAT NOT TO DO WHEN MARKETING YOURSELF (Part 4). 

Pastor Ross

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