Matthew 21: – WHAT NOT TO DO WHEN MARKETING YOURSELF (Part 4)

Posted: March 28, 2020 in Matthew, Matthew 21
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Brood of Vipers © Image Created by Ross Cochrane on Blender 2.8 and GetPaint.net

Matthew 21: – WHAT NOT TO DO WHEN MARKETING YOURSELF (Part 4)

The next day, on the train, the Marketing Manager and the Christ Follower resume their conversation. Previously …

MARKETING MANAGER: We can learn a lot about what not to do in Marketing from Jesus. He made so many mistakes.

CHRIST FOLLOWER: I’m sorry but it is you who are mistaken. Jesus wasn’t interested in Marketing Himself. He wasn’t a CEO of a company or trying to get followers on Facebook. Millions of people still need to know Christ personally, but He wasn’t interested in your marketing strategies….

MARKETING MANAGER: Exactly! He missed His opportunities to be popular and create His niche market. I’ve already told you His first 3 mistakes

1. REFUSE TO LET PEOPLE KNOW WHO YOU ARE. 

2. DON’T TAKE FULL ADVANTAGE OF THE PLATFORM YOU HAVE BEEN GIVEN

3. DON’T GIVE PEOPLE HOPE FOR THE FUTURE

And now fourthly,

4. SPURN POTENTIAL FINANCIAL BACKERS 

MARKETING MANAGER: Jesus actually discouraged those who could have helped Him financially. Think about it. Once, He even suggested to a rich young ruler who wanted to follow Him, “…go and sell all your possessions and give the money to the poor, and you will have treasure in heaven. Then come, follow Me” (Matthew 19:21 NLT). This young man could have supported Him, but instead, Jesus turned Him away by asking him to do something ridiculous. You don’t do this. This shows a distinct lack of financial acumen and Marketing prowess.

But then look at Matthew 21:12 (NLT)! It says “Jesus entered the Temple and began to drive out all the people buying and selling animals for sacrifice. He knocked over the tables of the money changers and the chairs of those selling doves.” 

Another lost opportunity. If only He had gained favour with the small business people, He could have had financial backing for any enterprise He wanted. 

At the very peak of popularity with the people who were proclaiming Him to be the Messiah, He destroys His credibility by causing a public disturbance in the very place He needed the backing. 

All hope of financial assistance was destroyed in one foul stroke. He could have set up a Patreon funding system but once again missed His opportunity.

CHRIST FOLLOWER: Jesus was not interested in their money! He walks into the outer court of the temple, a place for people of all nations to meet with God in worship, praise, and prayer. Instead He finds a commercial business centre filled with people taking advantage of one another for profit. 

The Temple was not meant to be a place of business but worship! So Jesus drove them all out, overturning their tables.  “He said to them, “The Scriptures declare, ‘My Temple will be called a house of prayer,’ but you have turned it into a den of thieves!”” (Matthew 21:12,13 NLT).

They were abusing the purpose of God’s Temple. They were exploiting others by their business deals and they made it impossible for people to use this place to worship God. According to historians, Annas, the former high priest, was the CEO of this lucrative business enterprise, assisted by his sons.

They really were what He called them, “A den of thieves”

MARKETING MANAGER: Which leads me to His 5th major error Jesus made in Marketing. 

5. BE CARELESS WITH THE MESSAGE YOU CONVEY. 

Calling this group of businessmen a “Den of thieves” certainly didn’t endear Himself to them in anyway. Jesus really took it too far sometimes and got Himself a bad reputation. 

On one occasion He saw some Pharisees and Sadducees coming to watch Him baptize people and He denounced them. “You brood of snakes!” He exclaimed. “Who warned you to flee the coming wrath?” (Matthew 3:7, 12:34).

It’s not a good impression to make, calling leaders of His community a brood of snakes and telling them they will go to hell, even if you know this to be true. Israel Filau made the same mistake and was crucified for his remarks as well. 

On another occasion Jesus embarrassed more community leaders saying, “What sorrow awaits you teachers of religious law and you Pharisees. Hypocrites! For you are like whitewashed tombs—beautiful on the outside but filled on the inside with dead people’s bones and all sorts of impurity” (Matthew 23:27 NLT). This didn’t help to market His brand. It isolated Him from the very people that could have helped His cause.

Every single sentence you speak and every action communicates a message to the world. If you are going to protect your brand, you need to protect your reputation. You can’t go around saying and doing what you think is right all the time. You’ll have the city in uproar (Matthew 21:10). Just as a good organization protects its brand, protect your reputation by being intentional and circumspect about the words you speak and the actions you perform. 

CHRIST FOLLOWER: Jesus is not afraid to tell the truth about corrupt business people and spiritually impoverished religious leaders of Jerusalem.  

You can see His heart in what happened next. After He restored the outer temple to be a place of prayer and worship, He was able to make it a place of ministry.  Matthew 21:14 (NLT) says “The blind and the lame came to Him in the Temple, and He healed them.” 

MARKETING MANAGER: Another mistake. His 6th major error in Marketing. 

CHRIST FOLLOWER: We will have to continue this conversation again tomorrow. This is my stop.

MARKETING MANAGER: I am so pleased you would like to continue learning about WHAT NOT TO DO WHEN MARKETING YOURSELF (Part 5). 

Pastor Ross

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