Matthew 21:28-32 – WHAT NOT TO DO WHEN MARKETING YOURSELF (Part 9)

Posted: May 3, 2020 in Matthew, Matthew 21
Tags: , , , , , , ,

Matthew 21:28-32 – WHAT NOT TO DO WHEN MARKETING YOURSELF (Part 9)

Unclear Communication © Images created by Ross Cochrane using Blender 2.8

The next day, on the train, the Marketing Manager and the Christ Follower resume their conversation. Previously …

MARKETING MANAGER: We can learn a lot about what not to do in Marketing from Jesus. He made so many mistakes.

I’ve already told you His first 9 mistakes. We started to talk about Communication, which is an important part of Marketing Yourself. You can’t afford to …

10. BE UNCLEAR IN YOUR COMMUNICATION

In Matthew 21 Jesus continues to show His incompetence with Marketing Himself. He begins speaking in riddles that make no real sense. You can’t afford to be unclear in communicating your message when you are seeking to Market yourself.

Jesus gets right off the point and starts talking about a family owned vineyard business. He is not running a vineyard! This is irrelevant to Marketing and only serves to distract the crowd and exasperate the community leaders. 

You can’t afford to be unclear. Big mistake.  

CHRIST FOLLOWER: It seems fairly clear to me what He is trying to communicate to these leaders. He says in Matthew 21:28-31 (NLT), “But what do you think about this? A man with two sons told the older boy, ‘Son, go out and work in the vineyard today.’ The son answered, ‘No, I won’t go,’ but later he changed his mind and went anyway. Then the father told the other son, ‘You go,’ and he said, ‘Yes, sir, I will.’ But he didn’t go. “Which of the two obeyed his father?” They replied, “The first.” 

MARKETING MANAGER: What has this got to do with anything? Jesus has the attention of important community leaders. They ask Him about His credentials and instead of answering them, He talks in riddles. Jesus goes on to give some obscure meaning and uses it to insult these respected leaders in front of the crowd. This won’t earn Him any points.

CHRIST FOLLOWER: This is not an obscure parable, but very clear. In Matthew 21:31-32 Jesus explains His meaning very clearly to these corrupt leaders: “I tell you the truth, corrupt tax collectors and prostitutes will get into the Kingdom of God before you do. For John the Baptist came and showed you the right way to live, but you didn’t believe him, while tax collectors and prostitutes did. And even when you saw this happening, you refused to believe him and repent of your sins. 

Think about it. What Jesus is saying is that the Vineyard represents 2 kinds of people… 

  • self-righteous religious people and 
  • a whole lot of other people who know they were sinners in the sight of God. 

Like THE FIRST SON who initially disobeyed and then chose to turn around and obey, it is the people who are aware of their disobedience to God and then choose to obey Him who eventually find the way for God to transform their lives. 

John the Baptist preached a message of repentance and the religious leaders rejected the clear message that John the Baptist preached. They were like THE SECOND SON who pretended to be obedient and then ignored their Father. 

MARKETING MANAGER: So He insults them with a war of words. 

CHRIST FOLLOWER: No. Jesus isn’t interested in a war of words. He is fighting a war for their souls. He is not insulting them, but allowing them to come to the conclusion that they need to repent and allow God to transform their lives, to obey what God is trying to say to them. Admitting we are sinners and need the Saviour is our only hope for salvation.  

Psalms 95:7-8 (NLT2) says, “Don’t harden your hearts…”

Romans 3:22-25 (NLT2) says, “We are made right with God by placing our faith in Jesus Christ. And this is true for everyone who believes, no matter who we are. For EVERYONE has sinned; we ALL fall short of God’s glorious standard. Yet God, with undeserved kindness, declares that we are righteous. He did this through Christ Jesus when he freed us from the penalty for our sins. For God presented Jesus as the sacrifice for sin. People are made right with God when they believe that Jesus sacrificed his life, shedding His blood….”

MARKETING MANAGER: Telling people they are sinners and need to repent isn’t a good marketing message, especially when it’s directed at people who have all the authority in the community. Look at the next parable. It’s just as obscure and just as insulting and it leads to another mistake Jesus made in marketing Himself. 

CHRIST FOLLOWER: It will have to wait. My stop again. Catch up soon.

MARKETING MANAGER: Once again I look forward to sharing with you about WHAT NOT TO DO WHEN MARKETING YOURSELF (Part 10)

Pastor Ross.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s